Our philosophy is simple: "eat like your ancestors". We believe that by embracing the wisdom of our ancestors to nourish our bodies, we can unlock a wealth of health benefits and reconnect with our primal roots.

In a world dominated by processed foods and artificial additives, crude takes a step back in time, sourcing ingredients and crafting products that echo the diet of our ancient ancestors.

We only use evolutionary consistent resources in order to help you escape the world of industrial slop and reconnect you with the natural rhythms of human existence.

From nutrient-dense foods to primal-inspired snacks, each item is a step to support your journey towards optimal health and vitality.

Join us on a journey back to basics. Rediscover the simplicity and purity of real food.

It's time to eat real, live wild, and THRIVE!